5 Reasons Why I'm stopping my LinkedIn newsletter (and switching to Substack)
5 Reasons Why I'm stopping my LinkedIn newsletter (and switching to Substack)
After 10 months of running my newsletter, Five Faves Friday, on LinkedIn, I’ve going to stop and switch to Substack. In this article, I’ll be sharing my five reasons why.
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1) Lack of Analytics
As a growth marketer, the limited analytics in LinkedIn newsletters are frustrating. Currently, the only metrics I can see for each article are very high level:
Impressions
Engagements (reactions, comments, shares)
Article views
There’s no visibility into traffic sources, links clicked, or even a time filter. I can’t easily answer simple questions like “Which article had the highest open rate?” or “Which article generated the most new subscribers?” Without this data, it’s significantly harder to iterate and improve my newsletter.
2) Not Your Email, Not Your Audience
Unlike other newsletter platforms, LinkedIn doesn’t allow you to export the emails of your subscribers, which means my subscribers aren’t really mine.
Look I understand LinkedIn wanting to keep everyone on the platform. But the ability to directly communicate with subscribers is a standard feature of any newsletter service.
3) Lack of Standard Newsletter Features
Speaking of standard features, here’s a few that I really wish LinkedIn newsletter had:
The ability to send a test email to myself
A welcome email or post for new subscribers
Better analytics
4) AI Spam Comments
In the recent months, I’ve noticed an uptick on AI generated spam comments from both company pages and LinkedIn profiles. Here’s a few examples:
Unless LinkedIn tackles this problem soon, a lot of LinkedIn posts will be inundated with AI generated comments that add no value whatsoever.
5) The longer, the better
After writing 44 articles, I’ve realized what I enjoy most is crafting my hot takes and sharing my opinions, especially on strategy and tactics.
With this in mind, I will be focusing on longer-form content on single topics such as “No More Swiping: How AI Will Revolutionize Dating Apps” and “What K-pop Can Teach Us About Business.” Five Faves Friday will be tweaked and featured at the bottom of each article.
Things that caught my attention
World’s First AI Pageant — This feels like a Black Mirror episode.
Tourism Taiwan’s rebrand — I love the wavy typeface and the tagline Waves of Wonder. Also, check out their hype reel here, shared by former President of Taiwan Tsai Ing-wen, no less.
Have you heard of Coke Studio before? I haven’t until I watched their collab with NewJeans.