Love this! One interesting exception to explore is gaming (and any adjacencies). It's one of those examples where you're looking for an optimal *amount* of friction vs fully minimizing it: if there's 0 friction to finish the game, you've got no stickiness!
Interested to hear your theory on how this interacts with addictive feedback cycles, particularly Tiktok
Love this! One interesting exception to explore is gaming (and any adjacencies). It's one of those examples where you're looking for an optimal *amount* of friction vs fully minimizing it: if there's 0 friction to finish the game, you've got no stickiness!