2 Comments
User's avatar
Kayla Medica's avatar

Interested to hear your theory on how this interacts with addictive feedback cycles, particularly Tiktok

Expand full comment
Aqil Pasha's avatar

Love this! One interesting exception to explore is gaming (and any adjacencies). It's one of those examples where you're looking for an optimal *amount* of friction vs fully minimizing it: if there's 0 friction to finish the game, you've got no stickiness!

Expand full comment